Sue Kenney's My Camino Book

My Camino
3000 books sold in 5 months. Sue Kenney is on her way to becoming a national best seller in the first year of publication.

This is a list of some of the activities that have taken place over the summer 2004 to promote Sue's book. Here's what's happened in Ontario so far:

  • Sue's book launch June 25th was covered in an article in the Toronto Star, an ad in the Toronto Star, St James Cathedral church bulletin, Community news to 50k people and her email distribution to 500 people.
  • It was held at St James Cathedral in Toronto, 90 people attended, 64 books were sold and 27 of her storytelling CD's Stone by Stone were sold .
  • The first author signing was held at Bookers in Oakville and we sold 17 books in 2 hours.
  • At Sue's book signing and launch in Washago she sold 42 books.
  • The second signing was in Orillia where she sold 19 books in 2 hours .
  • Other readings and signings have been held at independant book stores and events in Port Carling, Gravenhurst, North Bay, Huntsville, Toronto with great success.
  • Her strategy for the summer months was to work the local markets near her home north of Orillia, to capture the cottagers and tourists.
  • She has sold at Gravenhurst Farmers Market, Orillia Farmers Market, Huntsville Farmers Market and other local events with great success.
  • She has done interviews and received media coverage on MCTV, Rogers Daytime, the New VR, Omni TV, Cogeco Cable, CBC radio, Chay FM, B101, The Moose FM, Talk 590, Toronto Star, Muskoka Today, Huntsville Nuggett, Orillia Today and more.
  • Sue will be aired five times in mid-September on Rogers Bio Library show; a 1/2 hour interview with Carolyn Weaver all about my book.
  • Sue will be aired on a 1/2 hour interview all about her book, for a show called Life Is on Cogeco Cable in late September.
  • Sue will be a featured author doing a reading at the Arts Week launch at City Hall in Toronto Sept 23.
  • Sue's book is in the library at Trinity College in Dublin and the Confraternity of St James library in London, England.
  • Books have been sent all over Canada and the US and to Germany, Austria, England, Ireland, Scotland, New Zealand, California, Japan, Australia, New York and more.

Because of the early successes, Sue has decided to do a Canadian Tour: Author Speaking and Book Signing from September to December.

Sue's book will be on promotion at all Chapters and Indigo stores in Canada beginning September 14 to October 3, 2004; be sure to check it out in the store. She has sent every store in Canada a letter of introduction and a copy of her CD along with an offer to do a book signing.

 

If you know anyone who might be interested in ordering the book in volume for employees or a special event, be sure to let me know. sue.kenney@sympatico.ca

Watch this site for more updates on Sue's author events throughout Canada and the US.

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